Language: English

Duration: 18 days + one week optional

Format: 6 modules of 3 days each + one week optional

Location: Beijing

Next intake: 21/09/2012

Tuition fees: 100 000 RMB for the six modules in China (2012)
Tuition fees: 6 800 € for Paris International Experience, including full board. Optional experience (2012)

Programs and additional costs non subject to VAT.

AMP allows managers to develop the knowledge, international perspective and skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation.
This is based on an integrated view of the successful business models in the industry, forces shaping competition, technological and sociological changes and opportunities of international collaboration.
Participants become familiar with current business and economic trends and learn about culture, practices and intangibles that make this sector unique. Through close interaction with an international faculty composed of senior academic and professional lecturers from both France and China, participants gain insight into fashion and luxury management and an in-depth understanding of tradition and modernity, theory and professional practice.

Module 1
Globalization, Strategy and Innovation (3 days in Beijing).

Module 2
Contemporary Fashion and Luxury Culture (3 days in Shanghai).

Module 3
Luxury and Luxury Brand Management Specificities (3 days in Beijing).

Module 4
International Insights into Consumer Behavior (3 days in Shen Zhen).

Module 5
The Luxury Strategy and Business Strategies (3 days in Shanghai)).

Module 6
Communication and Retail Management  (3 days in Beijing).

Paris International Experience  (one week, optional):
The Paris seminar provides an opportunity for managers to understand the essence of Paris Haute Couture and fashion.
Emphasis is placed on the importance of culture, innovation and creation within these industries.
This seminar includes workshops and conferences given by experts and leaders from the fashion and luxury industry, and offers access to the most significant and innovative hotspots which represent the flavor of design and fashion in Paris.

Admission is selective and based on experience and current responsibilities.