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Be prepared to lead service organizations and manufacturers relying on service for differentiation.
This Major is relevant for individuals interested in both business-to-business and business-to-consumer relationships.
The Major Services is open to all Executive MBA participants interested in helping organizations differentiate themselves from their competition and substitutes on the basis of the quantity of value they deliver to customers through the services they deliver, or the service component of their manufactured goods.
Accordingly, the Major is appropriate for participants interested:
The vast majority of services rely on their human assets for an important part of their differentiation, and those same human assets are often a major cost. Thus participants interested in organizational behaviour, human resource management, and the topic of leadership will find this major especially relevant.
Two one-week sessions: Phoenix, USA (May) and Paris (October)
Academic partner: Centre for Service Leadership at Arizona State University
Approximately 70% of the output of industrialized economies originates in the service sector, yet most management theory finds its origins in work developed by studying traditional manufacturers.
Despite this, best practices for services are clearly established, and these have led to the development of cutting-edge theories over the last three decades. Illustrating these theories through real-world case examples is at the heart of the Major, in order to prepare participants to lead service organizations and manufacturers relying on service for differentiation.
By the conclusion of the Major, participants should:
These best practices will include aspects of strategy, operations, marketing, and human resource management in a service context.
This Major, like the services it discusses, is inherently multidisciplinary. We will examine:
More important, however, we will examine how these different academic disciplines are inherently interrelated when applied to services, and how leading service organizations combine them in creative and unusual ways.
Roger Hallowell is the Academic Director of the Major in Differentiation Through Service, Affiliate Professor at HEC Executive Education.
He is an authority on strategic initiatives with the goal of simultaneous cost reduction and quality improvement.
More information on this Major: Claire Geslin email@example.com
Choosing a major was not easy : the Major "Differentiation through Services" responded to my field of activity, the financial sector, and the cross-functional approach particularly interested me.En savoir plus