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The Major is designed to help participants thinking entrepreneurially, to support them in their achievements and to help them to make the difference.
Innovation and entrepreneurship are the drivers of economic growth and the main sources of value and wealth creation. We think that HEC Executive MBA participants, being actors of change, will be involved in one way or another in innovation and entrepreneurship topics.
This Major Entrepreneurship and Innovation (E&I) is intended for participants concerned by launching innovation or new business either as part of an established firm and will be a member or a manager of an innovation development team, or they have a personal project of business creation regardless what the innovation is about (e.g. technology, usage, market or business model).
Hence this Major will address both how to drive innovation within the firm and how to enhance entrepreneurial leadership.
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Considering the importance of innovation as a growth driver, its management needs to be addressed as such within the firm-with the same rationalization and involvement as the other business functions. However more than for the other functions of the firm, its management needs to find a balance between creativity, divergence, freedom, flexibility, emergent ideas and processes, routines, optimization, convergence...etc.
Furthermore, during a turmoil period, innovation is absolutely needed to renew and stimulate products/markets in addition to cost optimization and downsizing, highlighting critical issues to address for senior managers.
Key learnings will be about:
Through case discussion and analysis, sharing of experience and team work, participants will develop a better understanding of the conditions required to build and maintain new business and the drivers for successful innovative offers whether it is within established firms or in new ventures.
The Major will provide the concepts and the tools necessary to address a broad range of sectors (e.g. manufacturing, service, telecom, media and entertainment industries...etc.) and types of innovations (e.g. technological innovation, services, digital business models...etc.). The network economy and the mass collaboration model will be specifically studied as well.
More information on this Major, Claire Geslin firstname.lastname@example.org
The Major gave us a valuable opportunity to meet executives from other EMBA tracks (Paris, Qatar and Russia).En savoir plus