Learning from China and Brazil can be a source of inspiration for the “old world” business practitioners

 

 

Contact Marie Simonsen
simonsen@hec.fr
+33 (0)1 55 65 59 54

 

Target Audience

This Major is intended for all participants curious about international markets who wish to broaden their knowledge, business practices and cultural horizons, and to discover different inspirational ways of doing business in two key markets: China and Brazil.

Context

Post crisis forecasts show that economic growth will mostly resume in the Asian region which will then drive to some extent the economic and social welfare in other parts of the world. Challenges faced by companies as a consequence of globalization and its impact on populations are further enhanced, together with their consequences in terms of the social responsibility expected from any enterprise.

Many new uncertainties also arise from climate change, the decline of natural resources and unbalanced demographic growth between main geographical regions which induce new business paradigms, most of them still to be invented. Recent studies conducted by various research institutes and advisory firms consistently show that more than 2/3 of existing companies in the western world will have to reinvent the way they do business and adapt to these new challenges.

Locations and academic partners

Two one-week sessions: Beijing and Shanghai, China (May) and Sao Paolo, Brazil (October)
Two academic partners: Tingshua University - SEM (China) and Fundação Getulio Vargas (Brazil)

Objectives

This Major aims to achieve the following:

• Discover a specific field of expertise developed by HEC academic partners to answer the needs of executives working in their region,
• Get exposure on how to do business successfully in the region,
• Learn how international business challenges are assessed from a local perspective,
• Exchange experience and network with other HEC Executive MBA participants and local business representatives.

Major Description

The Major is built around two week-long intensive modules.

The first module  will take place in in Beijing with Tingshua University and Shanghai to to get exposure to Western multinationals doing business in China. Chinese market are among the key issues: Chinese "Ecosystem" & Chinese Economy, Cultural Conflicts and Convergences, Corporate China, Internet in China,  Understanding Marketing in China, Venture capital, entrepreneurship and China’s capital markets,

The second module  takes participants to Sao Paolo. Topics covered through the different courses delivered by FGV – EAESP include, among others: Social, Economic and Political Dimensions, Brazilian Economy, Culture in Brazil, BRICs - International Economy and Trade, Brazil and multinationals, Branding in Latin America, Marketing for low income populations, Banking in Brazil, Managing Human Resources, Ethics and Corporate Social Responsibility,

Faculty

Bob Gogel is the Academic Director of the Major. Prior to joining Integreon, Bob held CEO positions at Enrich, Travelex, Liberata and Xchanging Global Insurance Solutions. He holds a B.A. from Harvard College, a Masters degree in Applied Economics from the University of Louvain and an M.B.A. from the University of Chicago.

Your contact

More information on this Major: Marie Simonsen   simonsen@hec.fr  +33 (0)1 55 65 59 54